RAW and VIBES. Two names you’ll hear again and again in the Rolling paper in Thailand smoking scene. Both have loyal followings, but what really sets them apart? Is it the way they burn, the feel when you roll, or the story behind the brands?
If you’ve been eyeing those brown RAW packs or the clean, crisp packaging of VIBES on the shelves, you’re not alone. Smokers all over Thailand are asking the same question — which one’s worth stocking up on? Which one fits the way you like to roll?
In this guide, we’ll break down everything that matters — from materials and burn quality to how each brand has shaped the culture. Whether you’re a casual roller or a dispensary looking for your next top-seller, this will help you make the call.
🔗 How RAW Rolling Papers Became a Global Phenomenon
RAW Rolling Papers — Natural, Unfiltered, and Globally Trusted
Since the early 2000s, founder Josh Kesselman has built RAW into one of the most recognized names in the herb scene worldwide. And no, it didn’t happen overnight or through flashy ads. RAW earned its reputation through quality, word of mouth, and staying true to its roots.
What makes RAW stand out? It starts with the materials. Every sheet is made from unbleached, non-chlorinated plant fibers, sealed with a natural tree sap gumline—no chemicals, no bleach, no weird additives. This gives smokers that signature RAW experience: a slow, even burn with nothing masking the flavor of the herb.
Another RAW trademark is the patented crisscross watermark. If you’ve ever wondered why RAW burns so evenly compared to other papers, it’s this subtle detail. It stops runs and ensures a smooth burn every time, whether you’re using the classic brown RAW papers, the organic hemp series, or the ultra-thin RAW Black.
What keeps smokers loyal isn’t just the burn—it’s the brand’s dedication to keeping things pure. RAW is also big on sustainability. From using renewable hemp to skipping harmful bleaching processes, the entire production reflects their commitment to doing it right.
If you’ve ever been curious about how RAW became a worldwide favorite, Josh Kesselman’s story is worth reading. He broke down the brand’s rise in a conversation with Ganjapreneur (read the full interview here)—a great behind-the-scenes look at what fueled RAW’s growth.
And if you want to dive even deeper into how RAW carved out its place in the scene, we also broke it down here: How RAW Rolling Papers Became a Global Phenomenon.
VIBES Rolling Papers — Style Meets Function
VIBES might not have the decades-old history like RAW, but it has quickly made waves for smokers who want more than just functionality. Founded by rapper and entrepreneur Berner, VIBES set out to bring a fresh perspective to rolling papers — combining smooth performance with a stylish, culture-driven approach.
What makes VIBES stand out? First, it’s the variety. VIBES offers Rice, Hemp, Organic Hemp, and Ultra-Thin papers, giving smokers plenty of choices depending on their rolling style. Whether you prefer a slow, controlled burn or a thinner paper that lets the flavor of your herb shine, VIBES has a lineup that fits the bill.
Another key element is where they’re made. VIBES papers are manufactured in France and hand-finished in the Dominican Republic, reflecting a commitment to precision that seasoned rollers appreciate. Add to that their focus on slow-burn technology and you get papers designed to last longer, creating smoother sessions even for group settings.
What’s also different about VIBES is its identity. While RAW focuses heavily on authenticity and minimalism, VIBES leans into culture. Its packaging is bold, clean, and resonates with smokers who like their gear to look as good as it performs. For many, it’s about the vibes (see what we did there).
If you want to learn more about how VIBES built its reputation and why it’s gained attention beyond just smokers — think artists, creators, and lifestyle enthusiasts — check out Flaunt’s breakdown of VIBES Rolling Papers. It covers how the brand has carved its space not just as a smoking essential, but as a part of modern smoking culture.
RAW Rolling Paper vs VIBES Rolling Paper — Key Differences
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So, how do RAW and VIBES really stack up? Both are trusted by smokers worldwide, but they serve slightly different crowds. Let’s break it down by what actually matters when you’re lighting up.
Burn Rate
RAW is famous for its crisscross watermark, designed to ensure a steady and even burn without “canoeing” (when one side burns faster than the other). This has been a major reason why smokers who want a consistent, slow session lean toward RAW. VIBES, on the other hand, is no slouch. While it doesn’t use a watermark, its ultra-thin rice and hemp papers are engineered for a smooth and even burn, especially in the larger cone formats they’re known for.
Material Choices
If you prioritize natural and chemical-free materials, RAW usually gets the edge. The brand is relentless about using unbleached hemp, natural plant fibers, and a tree sap gumline, which gives the papers their signature brown color and taste.
VIBES offers more variety, letting smokers choose between rice, hemp, and ultra-thin options depending on their personal preference. While not as focused on the “organic and unprocessed” aspect as RAW, VIBES delivers smooth papers without additives and still caters to those seeking a clean experience.
Rolling Experience
Here’s where preferences split. RAW’s thinner papers, especially the RAW Black line, are designed for experienced rollers who want minimal paper between them and their herb. However, beginners sometimes find them tricky to work with.
VIBES tends to be more beginner-friendly, especially with their pre-rolled cones, which make rolling effortless while maintaining great airflow. If you’re new to rolling, VIBES might feel more forgiving right out of the box.
Flavor
RAW is all about preserving the natural flavor of your herb. The absence of additives and its ultra-thin construction give you a pure taste without interference.
VIBES, while still clean-burning, often emphasizes a smoother airflow. The smoke tends to feel less harsh on the throat, which some smokers prefer, especially for larger sessions.
Brand Style
RAW keeps things earthy and minimal — brown packaging, eco-friendly branding, and a focus on purity.
VIBES positions itself as the flashier option — bold, modern, and embedded in the cannabis culture with collaborations and strong visual branding. For some, this makes a difference. It’s not just about how it smokes, but how it feels in your hand.
For a deeper dive into understanding how to choose the best paper based on your style and needs, you’ll want to check out this breakdown: Rolling Papers 101: How to Choose the Best Paper for Your Style.
Which One is Right for You?
So, should you go for RAW or VIBES? It really depends on how you like to roll — and smoke.
If you’re the type who wants every puff to taste as close to the flower as possible, RAW is hard to beat. The brand’s dedication to unrefined, chemical-free papers makes it the go-to choice for those who prioritize a clean, natural smoking experience. Smokers who value slow burns, minimal ash, and consistent performance have been sticking with RAW for years — and for good reason.
VIBES, on the other hand, offers a more modern take. It’s perfect for smokers who appreciate variety and ease of use. Thanks to its options of rice, hemp, and ultra-thin papers — plus its popular pre-rolled cones — VIBES is beginner-friendly while still delivering a smooth and enjoyable session for seasoned rollers. If you like your accessories to match your style and vibe, VIBES brings that extra layer of personality to your sessions.
For Dispensary Owners
For dispensary owners, stocking both might be the move. RAW is already trusted by Thai smokers, while VIBES has the visual appeal and accessibility that attract newer smokers.
Need more insights into what the best rolling papers work best depending on your shop’s clientele? We actually have a helpful guide for dispensary owners right here:
🔗 How to Choose the Best Rolling Paper for Your Customers
Final Thoughts
At the end of the day, both RAW and VIBES have earned their place on the top shelf — it just comes down to what kind of smoker you are. RAW will always be the choice for those who value purity, sustainability, and that slow, classic burn. For smokers who want something versatile, stylish, and beginner-friendly, VIBES is the perfect alternative.
You don’t have to pick a side right away. Try both. See how each paper feels with your usual herb and rolling style. In fact, many smokers in Thailand keep both RAW and VIBES in rotation depending on the vibe they’re going for — no pun intended.
And if you’re a dispensary owner or a smoker looking to stock up, you’ll find both brands — and more — readily available right here at RollingPaperThailand. We’ve got everything you need to roll like a pro, no matter your preference.
Looking to stock up on RAW Rolling Papers, VIBES, and other top brands?
Visit RollingPaperThailand.com for Thailand’s best selection of premium rolling papers, pre-rolled cones, and essential smoking accessories.