As cannabis culture continues to thrive in Thailand, dispensaries are curating a complete smoking experience, beyond selling flower. One often overlooked yet essential part of this experience is the choice of rolling paper. As the leading distributor of rolling paper products in Thailand, we at Rolling Paper Thailand want to help dispensaries unlock the potential of upselling by marketing rolling papers alongside cannabis products. By tailoring recommendations based on strains, client preferences, and terpene profiles, dispensaries can elevate the overall customer experience while increasing sales.
Step 1: Understand the Power of Rolling Paper Preferences
Not all rolling papers are created equal. Customers come in with different smoking habits, and their choice of paper can significantly impact their smoking experience. For example:
- RAW Papers are unrefined, pure hemp, and cater to customers looking for an all-natural, slow-burning option. They pair exceptionally well with earthy, indica strains.
- VIBES Papers focus on flavor and thickness, ideal for enhancing or preserving the full flavor of terpenes in fruity or sweet hybrid strains.
- Elements Papers are ultra-thin, rice-based, providing a clean burn with minimal ash. These are perfect for connoisseurs looking to experience the pure flavor of their strain.
- Smoking Brand offers a variety of options, including ultra-thin and brown papers, giving customers who appreciate variety more control over their smoking sessions.
- Mascotte Papers are for customers who seek innovation, featuring filters and accessories for a premium rolling experience.
Step 2: Match Rolling Papers with Cannabis Strains and Terpenes
One way to make meaningful recommendations is by pairing rolling papers with specific cannabis strains and their terpene profiles. This not only enhances the smoking experience but also helps you stand out as a dispensary that offers personalized service.
- Earthy and Woody Strains (Indicas): These strains, like OG Kush or Northern Lights, have strong earthy, musky, and pine notes. Pair them with RAW Brown Papers to complement the natural flavors and give the customer a slow-burning, all-natural experience.
- Fruity and Citrus Strains (Hybrids): Strains such as Super Lemon Haze or Blue Dream are rich in terpenes like limonene or myrcene. To preserve and enhance these bright flavors, recommend VIBES Papers or Elements Ultra Thin Papers, which don’t interfere with the natural taste of the flower.
- Skunky or Diesel Strains (Sativas): For strong-smelling strains like Sour Diesel, RAW Classic or Mascotte Slim Papers are great for customers who want a robust, even burn to complement bold terpene profiles like pinene or caryophyllene.
Step 3: Recommend Based on Client Preferences
As a dispensary, understanding the preferences of your clientele allows you to make smarter upsell recommendations. Here’s how you can approach different customer types:
- The Connoisseur: This customer values the purity of flavor and a refined smoking experience. Offer them Elements Rice Papers or RAW Organic Hemp Papers, which provide an ultra-clean smoke with minimal interference from the paper.
- The Casual Smoker: Casual users may not be as particular about their papers but are open to suggestions. Recommend easy-to-use options like VIBES Hemp Papers or Smoking Brand, which strike a good balance between affordability and quality.
- The Eco-Conscious Smoker: As sustainability becomes more important, many customers seek eco-friendly options. RAW Organic Hemp Papers or Smoking Brand Papers cater to this demographic with their environmentally friendly manufacturing process.
Step 4: Leverage Terpene and Paper Pairing Guides
A smart way to market rolling papers alongside your flower is to educate your customers. By offering them insight into how specific papers can enhance the flavor profiles of their chosen strains, you position your dispensary as both knowledgeable and customer-centric.
We’ve created an exclusive guide to rolling paper and terpene pairings to help dispensaries make smarter recommendations. This downloadable guide is a fantastic upsell tool and positions your dispensary as an expert in cannabis pairings. Offer it as a value-add during checkout, and even use it to train your staff on how to better serve customers.
Step 5: Maximize Sales with Strategic Upselling
With your staff educated on the best strain and paper pairings, and your customers equipped with a downloadable guide, the next step is to implement strategic upselling at the point of sale. Here are some key strategies:
- Bundle Papers with Flower Purchases: Offer a discount or a “buy one, get one free” deal when customers purchase both flower and rolling papers. This encourages customers to try new products.
- Create Rolling Paper Sample Packs: Offer a sample pack featuring different rolling paper brands (RAW, VIBES, Elements, Smoking Brand, Mascotte). This allows customers to experiment and find their preference, leading to future purchases.
- Display Papers with Strains: Visually position your rolling paper products next to your best-selling strains in-store and online, encouraging customers to buy both.
SEO and Product Integration
By optimizing this blog for SEO, your dispensary can attract cannabis enthusiasts who want to know more about pairing rolling papers with strains. Use keywords like “wholesale rolling paper products in Thailand,” “RAW rolling papers,” “VIBES papers,” “Elements rice papers,” and “Smoking Brand rolling papers.” Make sure your website highlights each brand we carry, so customers searching for these products are led straight to your site.
Conclusion
Marketing rolling papers alongside your cannabis products is more than just an upsell—it’s about enhancing your customers’ experience by providing them with thoughtful, well-matched recommendations. By offering insights into strain and terpene pairings, as well as a downloadable guide, your dispensary will be seen as an authority in the industry, leading to higher customer satisfaction and increased sales.
Get started by downloading our exclusive guide to rolling paper and terpene pairings and help your customers enjoy the ultimate cannabis experience.